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#1 Lash and Brow Serum Brand In The U.S.*

The Gold Standard In Serums

Lay the foundation for your best lashes, brows, & hair with these enhancing formulas.

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THE MOST-STUDIED COSMETIC LASH SERUM

Leaders In Lash

One Swipe a Day. Visible Results Starting in 4-6 Weeks.

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Clinically Proven Results ✨

Salon-inspired, pro-level beauty that puts the power of lasting transformation in your hands.

Extensive Safety Testing 

Upholding the highest standards since 2008, through world-class safety & quality testing

Backed By The Pros

Recommended by dermatologists, trichologists, cosmetic surgeons, & industry professionals.

Clinically Proven Results

Innovative, problem-solving formulas backed by rigorous studies.